Understand Tracking Numbers
Tracking numbers in WhatConverts connect your marketing sources to every phone lead. Once you've set up your static or dynamic numbers, this workflow explains how to view, manage, and understand the data behind them.
Note: For setup instructions, see Set Up Tracking Numbers.
How It Works
Each tracking number in your account is assigned to a specific traffic source or campaign. When a visitor calls a tracking number, WhatConverts automatically records and attributes the call to its source.
- Static Numbers stay connected to a single campaign or location.
- Dynamic Number Pools rotate numbers based on the visitor's source to capture more precise attribution.
- Call Routing forwards calls to your destination number while preserving full tracking data.
- Call Attribution connects each lead to the ad, keyword, or source that drove it.
Use Tracking Numbers
Follow these steps to view and manage your tracking numbers.
- In your WhatConverts profile, select "Tracking" from the top menu.
- Choose "Calls", then "Phone Numbers."
- Review your list of tracking numbers, including their type, forwarding number, and source.
- To configure phone number options, refer to articles like:
- Create a Dynamic Number Pool for All Traffic
- Create a Dynamic Number Pool for Web Referrals
- Add a Phone Number to Track Offline Calls
- Add a Phone Number to Track Calls on Third-Party Sites
- Track Calls to Multiple Phone Numbers on Your Website
- Add a Phone Number to Track Calls from an Email Using a Static Number
- To test or manage active numbers, see:
- For more on Call Tracking, review:
Other Ways to Use Tracking Numbers
You can also port numbers in or out of WhatConverts to maintain ownership while consolidating call tracking.
Related Topics
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