What is Chat Tracking?

Chat Tracking allows WhatConverts to capture every lead that comes through your website’s chat widgets. After you’ve set it up, WhatConverts automatically tracks chat leads alongside your calls, forms, and other leads, giving you a complete picture of how visitors contact your business.

Why Use Chat Tracking?

Without Chat Tracking, valuable chat conversations may go untracked or disconnected from your marketing data. With Chat Tracking, you can:

• Capture every chat lead automatically, including details like source, medium, and conversation.
• Attribute chats to marketing campaigns to see which ads or channels drive conversations.
• Centralize reporting so all of your leads appear together in your Lead Manager.
• Measure true ROI from every chat conversation, not just calls or forms.

Examples of How Businesses Use Chat Tracking

Chat Tracking helps businesses get a more accurate view of their marketing performance. Examples include:

• Marketing agencies: Track chat leads for multiple clients to show complete conversion performance.
• eCommerce stores: Measure pre-purchase chat inquiries to understand their influence on sales.
• Service businesses: Combine phone, form, and chat tracking to analyze which lead types close more deals.

With Chat Tracking, you’ll have complete visibility into every conversation, helping you understand which marketing efforts truly drive engagement.

Related Topics

• Track 3rd Party Chats
• View Your Chat Leads