What is Web Form Tracking?

Web Form Tracking captures leads who submit forms on your website and automatically attributes each submission to its marketing source. You can see who contacted you, which form they used, and what campaign or ad brought them to your site.

Why Use Web Form Tracking?

Without Web Form Tracking, form submissions feel like dead ends. You know someone filled out a form, but you don't know where they came from or what motivated them to reach out. This makes it nearly impossible to know which marketing efforts are working.

Web Form Tracking solves this by connecting every form submission to its source. With it, you can:

• See full lead details instantly: Capture submitted form data (name, email, message, etc.) along with source, medium, campaign, keyword, and landing page information.
• Connect forms to marketing efforts: Identify which ads, keywords, or campaigns drive the most qualified form submissions.
• Improve follow-up speed: Receive real-time notifications when a lead submits a form so your team can respond immediately.
• Measure form performance: Compare submission volume and lead quality across campaigns or landing pages to refine your marketing strategy.
• Optimize ad campaigns: Send form submission data back to Google Ads, Facebook Ads, and other platforms to improve targeting and bidding.
• Prove marketing ROI: Show exactly which marketing dollars generate leads and revenue through form submissions.

Instead of guessing which campaigns drive form fills, Web Form Tracking gives you clear attribution for every submission.

Examples of How Businesses Use Web Form Tracking

Web Form Tracking works for any business that captures leads through website forms. Here are some ways businesses put it into action:

• Service businesses: Track quote requests and service inquiries to follow up quickly and see which ads drive the most valuable jobs (e.g., HVAC installs vs. maintenance calls).
• B2B companies: Capture demo requests and consultation forms, then attribute them to specific campaigns, landing pages, or email sequences.
• eCommerce stores: Monitor product inquiries and pre-purchase questions to understand what information customers need before buying.
• Healthcare providers: Track appointment requests and patient inquiries to measure which services and locations generate the most interest.
• Marketing agencies: Monitor client campaign performance by tracking which landing pages and ads generate the most form conversions across multiple client accounts.
• Real estate agents: Capture property inquiry forms and attribute them to listing pages, social ads, or email campaigns.

Related Topics

• Track Web Forms Automatically with the Form Finder
• Track Web Forms Manually 
• Track Web Forms in iFrames 
• Exclude Form Fields from Tracking