What is Transaction Tracking?
Transaction Tracking captures completed purchases from your website as leads. Each time a customer places an order, WhatConverts records the transaction details along with full marketing attribution, showing you which campaigns, ads, or keywords generated the sale.
Why Use Transaction Tracking?
Most businesses track form fills and phone calls, but the real measure of marketing success is revenue. Without Transaction Tracking, you can see which campaigns drive website activity, but you can't definitively connect ad spend to actual sales. This makes it nearly impossible to calculate true ROI or optimize for revenue instead of clicks.
Transaction Tracking solves this by capturing every purchase and linking it to its marketing source. With it, you can:
- See complete purchase details: Capture order value, customer information, and product details for each transaction alongside marketing attribution data.
- Attribute every sale to its marketing source: Know exactly which campaigns, keywords, landing pages, or ad creatives drove each purchase.
- Measure true marketing ROI: Compare actual sales revenue to ad spend across campaigns to see which efforts generate profit, not just traffic.
- Optimize for revenue, not clicks: Use transaction data to adjust bids, budgets, and targeting based on which sources drive the highest-value customers.
- Follow up with new customers instantly: Receive real-time notifications when purchases are made so your team can send confirmations, upsells, or support.
- Report on customer lifetime value: Track repeat purchases from the same customer and attribute them back to the original marketing source that brought them in.
Instead of guessing which marketing channels drive sales, Transaction Tracking gives you definitive proof of what's working.
Examples of How Businesses Use Transaction Tracking
Transaction Tracking works for any business that sells products or services online. Here are some ways businesses put it into action:
- eCommerce stores: Track completed orders and identify which campaigns deliver the highest sales volume and revenue. Optimize Google Shopping and Facebook Ads based on actual purchase data, not just clicks.
- Subscription services: Capture when users sign up for paid plans or upgrade their memberships. See which marketing channels bring in customers with the highest lifetime value.
- B2B SaaS companies: Track paid account activations and attribute them to specific campaigns, content downloads, or demo requests that preceded the purchase.
- Digital agencies: Prove ROI to e-commerce clients by connecting revenue directly to ad spend. Show which campaigns generate profit, not just traffic or leads.
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