Marketing Spend - Overview

Marketing Spend explains how to track and analyze the total cost of your marketing campaigns across connected platforms and manual sources.

In this section, you’ll learn how spend data connects to leads and ROI.

Why It Matters 

Spend visibility enables optimization. These articles help you:

• Track marketing spend 
• Connect spend to performance 
• Measure ROI accurately

Articles in This Section 

• What is the Marketing Spend? 
• Track Marketing Spend 
• Disconnect Marketing Spend Tracking 
• Access the Marketing Spend in Your Reports 
• Optimize Campaigns with Marketing Spend Data