What is the Call Tracking Report?
The Call Tracking Report shows how inbound phone calls perform. It goes beyond basic call counts by tying each call to lead quality, sentiment, duration, value, and keyword.
This report helps you understand which calls become real opportunities, which calls are missed or low quality, and how phone leads contribute to revenue.
Why Use the Call Tracking Report?
Phone calls are often the highest-intent leads, but standard call logs do not show which calls were valuable or where breakdowns occurred. Without this visibility, it is easy to miss revenue opportunities or misjudge marketing performance.
The Call Tracking Report helps you understand:
- How many calls were answered versus missed.
- Which calls were high-intent and valuable.
- What keywords and topics callers mention.
- How calls contribute to quote value and sales value.
- Where calls originate across marketing channels, keywords, and landing pages.
In short, this report helps you connect call activity to real business outcomes and improve your marketing.
Examples of How Businesses Use the Call Tracking Report
The Call Tracking Report provides actionable insights across industries and teams:
- Agencies: Show clients which channels generate revenue-driving calls, not just call volume, and justify budget changes with confidence.
- HVAC & Home Services: Identify missed calls during peak hours and adjust staffing or after-hours routing to capture more opportunities.
- Marketing Teams: Compare call performance by channel, keyword, and landing page to improve marketing performance.
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