What is the Google Ads Report?
The Google Ads Report shows how your Google Ads campaigns perform from click to revenue. It connects ad spend with leads, quotable leads, quote value, and sales value so you can see what Google Ads is actually generating for your business, not just clicks or impressions.
This report brings Google Ads data and WhatConverts lead data together in one place, giving you a clear view of performance and ROI at the campaign, ad, and keyword level.
Why Use the Google Ads Report?
Google Ads dashboards focus on traffic and conversions, but they do not show lead quality or revenue outcomes by default. Without connecting ad spend to real business results, it is easy to optimize for volume instead of value.
The Google Ads Report helps you:
- See which Google Ads campaigns generate qualified and quotable leads.
- Compare ad spend against quote value and sales value to understand ROI.
- Identify campaigns that drive high costs but low lead quality.
- Measure cost per lead and cost per quotable lead to evaluate efficiency.
- Optimize budgets based on revenue impact, not just clicks or form fills.
Instead of guessing which campaigns or keywords are working, you can make decisions based on lead quality and revenue outcomes.
Examples of How Businesses Use the Google Ads Report
The Google Ads Report is used daily by agencies, marketers, and business owners to evaluate and improve paid search performance:
- Agencies: Prove ROI to clients by showing which Google Ads campaigns drive real sales value, not just leads. Use the report to justify budget increases or reallocations with confidence.
- Business owners: Get a clear view of Google Ads performance without logging into multiple platforms, making it easier to understand marketing impact at a glance.
- HVAC and Home Services: Identify which service campaigns, such as install vs repair, generate higher quote and sales value, and shift spend toward higher-value jobs.
- Marketing teams: Compare campaigns to find where ad spend produces qualified leads instead of wasted budget.
Related Topics
Get a FREE presentation of WhatConverts
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Schedule a Demo
