What is the Keywords Report?

The Keywords Report shows which search terms actually drive leads, quotes, and sales,  not just clicks.

Unlike most analytics tools that only measure traffic or impressions, WhatConverts ties every keyword directly to the leads and revenue it generates, giving you clear, actionable insights for optimizing ads and improving ROI.

Why Use the Keywords Report?

Every search term has a cost. The challenge is knowing which ones are worth paying for. The Keywords Report gives you full visibility into how each keyword contributes to your revenue,  from the first click to the final quote or sale.

With it, you can:

• Uncover true keyword performance: See which search terms generate qualified, quotable leads and revenue, not just clicks or form fills.
• Prioritize profitable search intent: Identify high-value, intent-driven keywords that produce the best ROI, and remove those that waste budget.
• Bridge marketing and sales data: Combine lead attribution with Quote and Sales Value to understand which keywords truly generate deals.
• Prove ROI to clients or leadership: Present clear, revenue-based insights that justify your marketing decisions.

In short, the Keywords Report transforms keyword tracking from “Which terms get the most clicks?” to “Which terms grow the business?”

Examples of How Businesses Use the Keywords Report

The Keywords Report delivers clarity for marketers and agencies running paid search campaigns and managing organic performance:

• Agencies: Use it to optimize keyword bidding and justify higher management fees with transparent, value-based reporting.
• Home Services businesses: Rely on it to identify the specific search terms that lead to booked jobs or installations, not just calls.
• Marketing Teams: Use it to bridge performance across branded, competitor, and generic keywords, showing where intent translates into sales.

When paired with WhatConverts’ Quote Value, Sales Value, and Lead Quality data, this report becomes a complete keyword-to-revenue tracking system.

Related Topics

• Understand the Keywords Report
• Use Standard Reports
• Analyze Performance with Standard Reports
• Export and Share Reports
• Introduction to Reporting