What is the Marketing Channels Report?

The Marketing Channels Report shows which marketing sources drive the most valuable leads and revenue. It breaks down performance by channel (such as Google Ads, organic search, Local Service Ads, or Facebook Ads), helping you quickly see where your best results come from and where to optimize.

Why Use the Marketing Channels Report?

Without a clear view of which channels generate high-value leads, it’s easy to waste budget or miss growth opportunities. The Marketing Channels Report helps you focus on what works and improve what doesn’t.

With it, you can:

• Identify top-performing channels by leads, quote value, sales value, and ROI.
• Spot wasted spend by seeing which channels drive low-quality or non-revenue leads.
• Compare marketing efficiency using metrics like Marketing Spend and Sales Value side-by-side.
• Justify budget decisions with clear, data-backed insights that show which channels actually generate revenue.

In short, this report helps you make smarter, faster marketing decisions by revealing which channels bring in the best return.

Examples of How Businesses Use the Marketing Channels Report

The Marketing Channels Report delivers clarity for marketers, agencies, and business owners across industries:

• Agencies: Justify budget increases by showing clients full transparency into ROI and revenue from Google Ads, LSAs, and other campaigns.
• HVAC & Home Services: See whether Google Ads, LSAs, or Organic drive the most high-value installs, then reallocate budget for maximum ROI.
• Dental Clinics: Track which channels generate treatment bookings instead of unqualified inquiries.
• Marketing Teams: Compare paid, organic, and referral channels to identify where to invest, where to cut spend, and report ROI confidently to leadership.

Related Topics

• Understand the Marketing Channels Report
• Use Standard Reports
• Analyze Performance with Standard Reports
• Export and Share Reports
• Introduction to Reporting