Receive Email Data with Webhooks

This article provides the example data format for an Email lead received via webhook from WhatConverts. When an Email is captured in WhatConverts, a POST request as JSON is sent to your configured webhook URL.

Email Webhook Example

{
"trigger": "new",
"lead_id": 153928,
"user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
"lead_type": "Email",
"lead_status": "Unique",
"lead_analysis": {
"Keyword Detection": "buy,quote,test",
"Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",
"Intent Detection": "The customer wanted to purchase services.",
"Sentiment Detection": "Positive",
"Topic Detection": "call tracking,purchase,sign up"
},
"last_updated": "2016-01-25T17:18:20Z",
"date_created": "2016-02-01T14:09:01Z",
"quotable": "Not Set",
"quote_value": null,
"sales_value": null,
"spotted_keywords": "buy,quote",
"lead_score": 50,
"lead_state": "In Progess",
"profile": "My Profile",
"profile_id": 51497,
"account": "My Account",
"account_id": 27313,
"lead_url": "https://www.whatconverts.com/contact",
"landing_url": "https://www.whatconverts.com/",
"operating_system": "iOS 12",
"browser": "Chrome Mobile 71",
"device_type": "Smartphone",
"device_make": "Apple iPhone",
"additional_fields": {
"full_name": "John Doe",
"email_address": "hello@whatconverts.com",
"subject": "WhatConverts",
"message": "Hello, I like your service!"
},
"lead_source": "google",
"lead_medium": "cpc",
"lead_campaign": "lead generation",
"lead_content": "new ad",
"lead_keyword": "generating leads",
"ip_address": "107.210.21.188",
"notes": "This is a new lead!",
"contact_name": "Jeremy Helms",
"contact_company_name": "Call Tracking Company",
"contact_email_address": "hello@whatconverts.com",
"contact_phone_number": "+17044695324",
"email_address": "hello@whatconverts.com",
"phone_number": "+17044695324",
"city": "Charlotte",
"state": "NC",
"zip": "28226",
"country": "US",
"field_mappings": {
"Company Name": "Call Tracking Company",
"Contact Person": "Jeremy Helms",
"Email": "hello@whatconverts.com",
"Phone Number": "(704) 469-5324"
},
"gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
"msclkid": "25d83debf85f146b8f1d66a754c6a56c",
"unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
"unbounce_variant_id": "b",
"unbounce_visitor_id": "107.210.21.1881565955056416071",
"salesforce_user_id": "15228103840",
"roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
"hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
"facebook_browser_id": "fb.1.1621529626600.927228660",
"facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
"google_analytics_client_id": "1017418163.1594157791",
"vwo_account_id": "512835",
"vwo_experiment_id": "2",
"vwo_variant_id": "2",
"vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
"duplicate": false,
"spam": false
}

Understand Additional Fields

The additional_fields object contains all data submitted through the Email. This includes standard Email fields like name, email, phone, message, as well as any custom fields your Email collects. Each field appears as a property with its submitted value.

Common fields you might see in additional_fields:

full_name
email_address
phone_number
company_name
subject
message
custom fields specific to your Emails

Field Mappings

WhatConverts automatically maps common Email fields to standardized contact fields. The field_mappings object shows how Email fields were interpreted and can include:

Company Name
Contact Person
Email
Phone Number
And other standardized fields

Use Email Webhooks

Email webhooks enable you to:

Send Email submissions directly to your CRM
Trigger email notifications to your team
Update marketing automation platforms
Feed data into analytics systems
Trigger custom workflows based on Email content

Email Tracking and Attribution

Email webhooks include complete marketing attribution data, showing:

Which marketing campaign drove the submission
The visitor's journey before submitting
Device and browser information
Landing page and referral URLs
Search keywords that brought the visitor to your site

This attribution data helps you understand which marketing efforts generate the most valuable Emails.

Tip: For additional information on setting up webhooks, see Webhooks.

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