What is Marketing Spend?

Marketing Spend in WhatConverts allows you to track and analyze the total cost of your marketing campaigns across connected platforms and manual sources. By combining ad spend with lead and sales data, you can accurately measure ROI, cost per lead, and profitability for every channel in one place.

Why Use Marketing Spend? 

Tracking marketing spend helps you understand the true return on investment for each marketing source. With this feature, you can: 

• Connect ad platforms like Google Ads, Bing Ads, and Facebook Ads for automatic cost tracking.
• Add manual budgets for non-integrated sources such as SEO, social media management, or offline advertising.
• View ROI insights directly within your WhatConverts reports.
• Make data-driven decisions by comparing lead volume, sales, and cost in one unified dashboard.

Examples of How Businesses Use Marketing Spend 

• Agencies connect multiple ad accounts to show clients ROI and cost-per-lead by campaign.
• In-house marketers track both paid and organic investments to identify which channels produce the best returns.
• eCommerce teams compare ad spend from multiple platforms with actual order data to optimize budgets

Related Topics 

• Track Marketing Spend 
• Disconnect Marketing Spend Tracking 
• Access the Marketing Spend in Your Reports 
• Optimize Campaigns with Marketing Spend Data