Receive Transaction Data with Webhooks

This article provides the example data format for a Transaction lead received via webhook from WhatConverts. When a Transaction submission is captured in WhatConverts, a POST request as JSON is sent to your configured webhook URL.

Transaction Webhook Example

{
"trigger": "new",
"lead_id": 153928,
"user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
"lead_type": "Transaction",
"lead_status": "Unique",
"lead_analysis": {
"Keyword Detection": "buy,quote,test",
"Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",
"Intent Detection": "The customer wanted to purchase services.",
"Sentiment Detection": "Positive",
"Topic Detection": "call tracking,purchase,sign up"
},
"last_updated": "2016-01-25T17:18:20Z",
"date_created": "2016-02-01T14:09:01Z",
"quotable": "Not Set",
"quote_value": null,
"sales_value": null,
"spotted_keywords": "buy,quote",
"lead_score": 50,
"lead_state": "In Progess",
"profile": "My Profile",
"profile_id": 51497,
"account": "My Account",
"account_id": 27313,
"lead_url": "https://www.whatconverts.com/contact",
"landing_url": "https://www.whatconverts.com/",
"operating_system": "iOS 12",
"browser": "Chrome Mobile 71",
"device_type": "Smartphone",
"device_make": "Apple iPhone", 
"additional_fields": {
"full_name": "John Doe",
"email_address": "hello@whatconverts.com",
"subject": "WhatConverts",
"message": "Hello, I like your service!"
},
"lead_source": "google",
"lead_medium": "cpc",
"lead_campaign": "lead generation",
"lead_content": "new ad",
"lead_keyword": "generating leads",
"ip_address": "107.210.21.188",
"notes": "This is a new lead!",
"contact_name": "Jeremy Helms",
"contact_company_name": "Call Tracking Company",
"contact_email_address": "hello@whatconverts.com",
"contact_phone_number": "+17044695324",
"email_address": "hello@whatconverts.com",
"phone_number": "+17044695324",
"city": "Charlotte",
"state": "NC",
"zip": "28226",
"country": "US",
"field_mappings": {
"Company Name": "Call Tracking Company",
"Contact Person": "Jeremy Helms",
"Email": "hello@whatconverts.com",
"Phone Number": "(704) 469-5324"
},
"gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
"msclkid": "25d83debf85f146b8f1d66a754c6a56c",
"unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
"unbounce_variant_id": "b",
"unbounce_visitor_id": "107.210.21.1881565955056416071",
"salesforce_user_id": "15228103840",
"roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
"hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
"facebook_browser_id": "fb.1.1621529626600.927228660",
"facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
"google_analytics_client_id": "1017418163.1594157791",
"vwo_account_id": "512835",
"vwo_experiment_id": "2",
"vwo_variant_id": "2",
"vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
"duplicate": false,
"spam": false
}

Understand Additional Fields

The additional_fields object contains all data submitted through the Transaction. This includes standard Transaction fields like name, email, phone, message, as well as any custom fields your Transaction collects. Each field appears as a property with its submitted value.

Common fields you might see in additional_fields:

• full_name
• email_address
• phone_number
• company_name
• subject
• message
• custom fields specific to your Transactions

Field Mappings

WhatConverts automatically maps common Transaction fields to standardized contact fields. The field_mappings object shows how Transaction fields were interpreted and can include:

• Company Name
• Contact Person
• Email
• Phone Number
• And other standardized fields

Use Transaction Webhooks

Transaction webhooks enable you to:

• Send Transaction submissions directly to your CRM
• Trigger email notifications to your team
• Update marketing automation platforms
• Feed data into analytics systems
• Trigger custom workflows based on Transaction content

Transaction Tracking and Attribution

Transaction webhooks include complete marketing attribution data, showing:

• Which marketing campaign drove the submission
• The visitor's journey before submitting
• Device and browser information
• Landing page and referral URLs
• Search keywords that brought the visitor to your site

This attribution data helps you understand which marketing efforts generate the most valuable Transaction submissions.

Related Topics

• What are Webhooks in WhatConverts?
• Set Up Webhooks in WhatConverts
• Receive Phone Call Data with Webhooks
• Receive Web Form Data with Webhooks