Set Up Email Tracking

Email Tracking allows you to capture incoming customer emails as leads in WhatConverts. Each profile has a unique forwarding address that automatically converts forwarded messages into leads, including the sender’s name, email, and phone number.

Track Email Leads

To track incoming customer emails as leads:

1. In your WhatConverts profile, select “Tracking” from the top menu. 
2. Select “Emails”.



3. Copy your unique forwarding email address (e.g., leads+86821.52257f28@iconnode.com).
4. Forward customer emails to that address following these forwarding guidelines:
   • Forward only the customer’s message.
   • Do not add comments to the forwarded email.
   • Remove your email signature before sending.
5. The message will be scanned automatically, and WhatConverts will create a lead from the email.

The forwarded message should appear similar to this example:

HTML
---------- Forwarded Message ----------
From: Tom Smith <tomsmith@email.com>
Sent: Thursday, October 16, 2025 5:11 PM
To: <sales@mycompany.com>
Subject: Widget Products
 
Hi, I was looking at your website and would like to know more about your widget product line.
 
You can email me back or call me at (855) 555-1234.
 
Thanks,
Tom


Once received, the lead will appear in your WhatConverts dashboard.

Related Topics

• What is Email Tracking?
• View Your Email Leads
• What is Web Form Tracking?
• What is Appointment Tracking?