What is the Landing Pages Report?

The Landing Pages Report shows which website pages generate your most valuable leads, quotes, and sales. Unlike traditional analytics tools that only track sessions or bounce rates, WhatConverts connects every landing page visit to the actual leads and revenue it produces.

This gives you a complete picture of which pages truly perform, helping you optimize your website and marketing campaigns based on real results, not assumptions.

Why Use the Landing Pages Report?

Your landing pages are often the first impression potential customers have of your business. The challenge is knowing which ones are converting traffic into meaningful results and which are just consuming ad spend.

The Landing Pages Report gives you visibility into how each page contributes to lead generation, quote value, and sales revenue, helping you focus your optimization efforts where it matters most.

With it, you can:

• Identify top-performing landing pages: See which pages consistently generate the highest volume of qualified leads and revenue.
• Find optimization opportunities: Discover pages with strong traffic but low conversion value and adjust copy, CTAs, or offers to improve ROI.
• Justify marketing and web design investments: Use clear, data-backed insights to show which pages drive actual sales, not just visits.

Examples of How Businesses Use the Landing Pages Report

The Landing Pages Report provides actionable clarity for marketers, agencies, and business owners who want to understand the real impact of their website pages.

• Agencies: Optimize ad destination pages and client websites by identifying which pages generate high-value leads and sales.
• Home Services businesses: See which service pages convert the most calls and replicate their success across other locations or services.
• Marketing Teams: Compare paid and organic landing pages to identify which ones deliver the highest ROI and support campaign goals.

When combined with WhatConverts’ Quote Value, Sales Value, and Lead Quality data, this report gives you an end-to-end view of how each landing page contributes to your business results.

Related Topics

• Understand the Landing Pages Report
• Use Standard Reports
• Analyze Performance with Standard Reports
• Export and Share Reports
• Introduction to Reporting