What are the API Keys?
API Keys allow you to connect WhatConverts with other software applications to send and retrieve lead data. Each API Key contains a unique token and secret that authenticate secure data exchange between WhatConverts and external systems, such as CRMs, marketing automation platforms, or custom integrations.
Why Use API Keys?
Not every business uses the same tools, and standard integrations cannot cover every use case. API Keys give you the flexibility to securely connect WhatConverts with custom systems, automate advanced workflows, and build tailored solutions that fit your specific setup beyond native integrations and manual exports.
API Keys solve this by giving developers the credentials needed to build custom connections. With them, you can:
- Connect any compatible system: Integrate WhatConverts with CRMs, helpdesk software, analytics platforms, or custom applications that support API connections.
- Automate lead data workflows: Send lead information to external systems automatically without manual exports or copy-pasting.
- Retrieve lead data programmatically: Pull lead details, call recordings, and reporting data into your own applications or dashboards.
- Build custom integrations: Create tailored solutions that match your exact business processes and data flow requirements.
- Extend native integrations: Use APIs alongside native integrations to add functionality or connect platforms not covered by standard integrations.
- Enable webhook notifications: Set up real-time notifications that trigger actions in other systems when new leads arrive.
API Keys give you the flexibility to connect WhatConverts to virtually any system.
Examples of How Businesses Use API Keys
API Keys work for any business that needs custom integrations or automation beyond standard connections. Here are some ways businesses put them into action:
- Marketing agencies: Build custom client dashboards that pull lead data from multiple WhatConverts accounts into one unified reporting interface.
- Healthcare providers: Connect WhatConverts to HIPAA-compliant CRMs or practice management systems that don't have native integrations.
- eCommerce businesses: Send transaction data to custom analytics platforms or internal business intelligence tools for advanced revenue attribution.
- Service businesses: Automate lead routing by connecting WhatConverts to custom dispatch systems or field service management software.
- Software companies: Integrate WhatConverts lead data into their own SaaS products to provide customers with attribution insights.
- Enterprise organizations: Build internal integrations that connect WhatConverts to proprietary systems, data warehouses, or enterprise resource planning (ERP) platforms.
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