Google Analytics Integration - Overview
The Google Analytics Integration section covers how to connect WhatConverts to Google Analytics so lead events are sent directly into your analytics reports. This gives you a unified view of how calls, forms, chats, and other leads tie back to your website traffic and marketing channels.
Why It Matters
Connecting WhatConverts to Google Analytics closes the gap between website behavior and actual lead activity. This section helps you:
- Connect WhatConverts to Google Analytics 4.
- Locate and configure your Google Analytics tracking ID.
- Understand what lead event data is sent to Google Analytics and how it appears in your reports.
With this integration in place, your analytics reports reflect real lead activity alongside traffic and engagement data.
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