Form Integrations - Overview

The Form Integrations section covers how to set up form tracking in WhatConverts for the most popular form builders and platforms. When form tracking is configured, every web form submission is captured as a lead in WhatConverts with full marketing attribution, so you know exactly which source, campaign, or keyword drove each form fill.

Why It Matters

Web forms are one of the most common ways leads convert, and accurate form tracking ensures none of them go unattributed. This section helps you:

• Track form submissions from third-party form builders and website platforms.
• Capture every form lead with source, medium, campaign, and keyword attribution.
• Ensure form data flows into WhatConverts alongside calls, chats, and other lead types.
• Set up tracking quickly using platform-specific guides for each form tool.

With form tracking in place, your reporting reflects the full picture of how marketing drives form-based conversions.

Articles in This Section

• Track Caldera Web Forms
• Track ClickFunnels Web Forms
• Track Cognito Web Forms
• Track Contact Form 7 Web Forms
• Track Elementor Web Forms
• Track E-goi Web Forms
• Track EmailMeForm Web Forms
• Track Everest Web Forms
• Track Formidable Web Forms
• Track Formsite Web Forms
• Track Formstack Web Forms
• Track Gravity Web Forms
• Track HubSpot Web Forms
• Track JotForm Web Forms
• Track JustUno Web Forms
• Track Ninja Web Forms
• Track Unbounce Web Forms
• Track OptinMonster Web Forms
• Track Wufoo Web Forms
• Track Zoho Web Forms
• Track Typeform Web Forms
• Track GoHighLevel Web Forms