Adding the ValueTrack Tracking Template in Google Ads

ValueTrack is a time saver that uses tracking templates to add marketing data to your ad clicks. These templates can be added at Account, Campaign or Ad Level and work with WhatConverts.

1Sign into your Google Ads account.

2Click "Admin" in the left menu. Select "Account Settings".

3Click "Tracking". Under Tracking template, add {lpurl}?campaign={campaignid}&content={creative}&keyword={keyword} inside the text box.

Click "Save".

Note: Tracking templates can be applied at the following levels within Google Ads:

• Account level applies the tracking template to all campaigns and ads within the account.
• Campaign level applies the tracking template to all ads under the campaign. Campaign level tracking takes precedent over account level templates.
• Ad level applies the tracking template to individual ads. Ad level tracking takes precedent over account and campaign level templates.

Note: If tracking template is added at the campaign or ad level, the Final URL suffix can override the tracking template.

For more information on ValueTrack parameters, see Google Ads' Help article: About ValueTrack Parameters.

If you have any questions, please contact WhatConverts Support or email support@whatconverts.com