What is the Search Ads 360 Integration?
The Search Ads 360 Integration connects WhatConverts with Google's Search Ads 360 platform to send conversion data back to floodlights for campaign optimization across multiple search engines and advertising platforms.
Why Use the Search Ads 360 Integration?
The Search Ads 360 Integration solves critical optimization challenges for enterprise advertisers managing multi-platform campaigns:
- Optimize cross-platform campaigns with complete conversion data. Send offline conversions (phone calls, form submissions, chats) back to Search Ads 360 floodlights so the platform can optimize for leads that matter most to your business
- Improve bidding accuracy across search engines. Search Ads 360 uses conversion data to optimize bids across Google, Bing, Yahoo, and other search platforms simultaneously
- Centralize attribution reporting. Track all search engine performance in one platform while sending conversion data back to improve campaign performance
- Close the attribution loop. See which Search Ads 360 campaigns drive real business results, not just clicks and form fills
Examples of How Businesses Use the Search Ads 360 Integration
- Enterprise advertisers send phone call conversions back to Search Ads 360 floodlights to optimize multi-platform search campaigns across Google, Bing, and Yahoo
- Marketing agencies manage client campaigns across multiple search engines, sending all conversion data back to improve performance and prove ROI
- Large eCommerce brands track offline phone orders and send them back to Search Ads 360 as conversions to improve cross-platform ROAS
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