What is the HubSpot Integration?

Who has access to this feature?

Access level: All Users

The HubSpot integration allows you to sync lead data and sales information between WhatConverts and HubSpot, enabling you to track which marketing efforts generate leads and revenue while keeping your CRM updated with fresh contacts.

Why Use the HubSpot Integration?

By integrating HubSpot with WhatConverts, you can maintain a complete view of your customer journey from initial marketing contact through closed sales. This integration helps you understand which marketing channels generate the most valuable customers and ensures your sales team has immediate access to new leads from your marketing efforts.

This integration enables you to:

Send new lead data from WhatConverts to HubSpot as contacts automatically
Keep your sales team updated with fresh leads without manual data entry
Send deal values and sales data from HubSpot back to WhatConverts
Track complete revenue attribution to understand which marketing sources generate the most sales
Store WhatConverts Lead IDs in HubSpot custom properties for seamless data updates

How It Works

The HubSpot integration uses Zapier workflows to automatically sync data between WhatConverts and HubSpot. When a new lead is tracked in WhatConverts, a workflow can automatically create a corresponding contact in HubSpot. When a deal closes or deal values are updated in HubSpot, another workflow can send that sales information back to WhatConverts to complete the revenue attribution picture.

Examples of How Businesses Use the HubSpot Integration

Agencies send qualified leads and sales values from HubSpot back to WhatConverts to prove client ROI and identify which campaigns drive real revenue, not just leads.
Business owners sync closed deals from HubSpot to WhatConverts to connect marketing spend to actual sales and make confident budget decisions.
Marketers use HubSpot sales data in WhatConverts to see which channels, campaigns, and keywords generate the highest-value customers.

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