Google Ads Quickstart Guide

This guide walks you through the essential steps to set up Google Ads tracking with WhatConverts. Complete these steps to start capturing qualified leads and sending conversions back to Google Ads for campaign optimization.

Complete Your Google Ads Setup

To get the most value from your Google Ads integration, complete these setup steps in order:

Step 1: Enable Auto-Tagging and Add ValueTrack Tracking Templates

Set up auto-tagging and ValueTrack templates to capture campaign, keyword, and ad data from your Google Ads.

See Pass Keyword Data from Google Ads into WhatConverts for Tracking Template setup instructions.

Step 2: Set Up Call Tracking

Choose the call tracking method that fits your campaigns:

Track Google Ads Keywords with a Dynamic Number Pool: For website call tracking with keyword attribution
Track Google Call-Only Ads and Call Extensions: For tracking calls directly from search results
Set Up Google Business Profile (GBP): For tracking calls from Google Business Profile
Set Up Local Service Ads (LSA): For tracking calls from Local Service Ads

Step 3: Connect the Google Ads Integration

Link WhatConverts to your Google Ads account to send conversions automatically.

See Connect WhatConverts to Google Ads for setup instructions.

Step 4: Test Your Setup

Verify tracking is working correctly before launching campaigns.

See Simulate Google Ads Clicks to Test Tracking Numbers for testing instructions.

Step 5: Connect Marketing Spend

Connected Google Ads marketing spend to measure ROI and cost per lead across all your campaigns.

What's Next?

Once your setup is complete:

Monitor conversion data with View and Understand Your Google Ads Conversion Details
Set up Enhanced Conversions for improved tracking: Understand Google Ads Enhanced Conversions

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