Understand the Power of WhatConverts Integrations
Marketing doesn't end when a lead is captured, and your tracking shouldn't either. By integrating WhatConverts with your CRM (like Salesforce, HubSpot, Pipedrive, or others) and your ad platforms, you connect your marketing efforts directly to your sales outcomes. Instead of tracking vanity metrics, you break down data silos and move toward tracking real, bottom-line revenue.
Why Are Integrations Important?
Integrating WhatConverts with the rest of your tech stack bridges the gap between lead generation and revenue. Instead of tracking vanity metrics in isolated silos, integrations allow your platforms to share crucial data automatically.
Here is why connecting your systems is essential to growing your marketing:
- Connect Marketing to Revenue: Automatically send lead quality updates and sales values from your CRM (like Salesforce, HubSpot, or Jobber) back into WhatConverts. This lets you see exactly which campaigns generate real revenue, not just clicks.
- Optimize Ad Campaigns: Feed qualified leads and actual revenue data back to Google Ads, Meta, or Bing. This trains their bidding algorithms to focus on high-value transactions instead of optimizing for spam or low-quality inquiries.
- Expand Lead Capture: Seamlessly track leads from third-party scheduling tools (like Calendly), chat platforms (like Intercom), and form builders (like Formstack) right alongside your phone calls in one central hub.
- Automate Workflows: Connect to thousands of other apps using Zapier, Make, or native webhooks to ensure no opportunity slips through the cracks.
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