What is the Acuity Integration?

The Acuity Integration allows you to track appointments booked through Acuity Scheduling as leads in WhatConverts. By connecting Acuity to WhatConverts, you'll capture complete marketing attribution for every appointment and see which campaigns drive the most bookings.

Why Use the Acuity Integration?

• Understand Marketing ROI: See which marketing campaigns generate the most appointment bookings and revenue
• Optimize Ad Spend: Identify which paid campaigns drive valuable appointments
• Track the Customer Journey: See the complete path from first click to booked appointment
• Centralize Lead Data: Keep all lead information in one place alongside calls, forms, and chats
• Improve Conversion Tracking: Connect appointment bookings to specific marketing efforts

How It Works

The Acuity integration uses a combination of custom intake forms, customized embed code, and Zapier automation to track appointments:

1. Custom Intake Form: A hidden intake form in Acuity captures marketing attribution data from the WhatConverts tracking cookie
2. Customized Embed Code: Modified JavaScript code passes the marketing data into Acuity's appointment fields
3. Zapier Automation: A Zap sends appointment data from Acuity to WhatConverts as a web form lead
4. Lead Tracking: Each appointment appears in WhatConverts with complete marketing attribution

Examples of How Businesses Use the Acuity Integration

• Agencies track booked appointments as attributed leads in WhatConverts to prove which campaigns drive real business outcomes, not just clicks or form fills
• Business owners connect appointment bookings to marketing sources to understand which channels generate the most revenue-driving customers
• Marketers analyze appointment data to optimize ad spend, landing pages, and traffic sources based on actual bookings instead of surface-level metrics

Related Topics

• Set Up Acuity Appointment Tracking
• Set Up Calendly Tracking