What is the WooCommerce Integration?

WooCommerce is an eCommerce platform designed to build an online business with WordPress. WhatConverts enhances your WooCommerce shop by tracking all conversion types: online transactions, phone calls, form submissions, and chats. Showing you which marketing channels start each customer journey.

Why Use the WooCommerce Integration?

• See all conversions in one place: Track eCommerce transactions alongside calls, forms, and chats in your WhatConverts dashboard
• Connect marketing to revenue: Identify which campaigns, keywords, and sources drive both online sales and offline conversions
• Optimize based on quality, not quantity: Focus your budget on marketing that brings the highest-value customers
• Capture complete attribution data: Collect 70+ data points, including source, medium, campaign, keyword, landing page, and customer journey for every transaction
• Build robust reports: Create custom reports showing ROI across all lead types and marketing channels

Examples of How Businesses Use the WooCommerce Integration

• WordPress-based stores track phone orders from product pages alongside checkout transactions to measure complete campaign performance
• WooCommerce merchants identify which Ad Campaigns drive online purchases versus customer service calls
• Online retailers combine transaction data with call tracking to understand the full customer journey from first click to final purchase

Related Topics

• Set Up WooCommerce Transaction Tracking
• What is the Shopify Integration?
• Set Up Shopify Tracking
• Send BigCommerce Transactions to WhatConverts