Troubleshoot Missing Phone Call Conversions in Google Ads

If phone call conversions are not appearing in Google Ads, the cause is almost always a configuration gap in one of four areas: your number pool setup, auto-tagging, your tracking template, or your account connection. This article walks through each cause and how to resolve it.

Tracking numbers are not part of a Dynamic Number Pool

WhatConverts requires a Dynamic Number Pool to track calls from Google Ads at the keyword level. Without it, WhatConverts cannot swap numbers on your site or capture visitor session data, meaning call conversions will not appear in Google Ads.

How to set up a Dynamic Number Pool

To troubleshoot this issue:

Review your WhatConverts tracking number configuration and confirm your numbers are assigned to a Dynamic Number Pool.
If no pool exists, see the Keyword Tracking for Google Ads article for a step-by-step setup guide.

Auto-tagging is disabled in Google Ads

Auto-tagging is required for WhatConverts to associate leads with specific Google Ads clicks. Without it, click data cannot be passed to WhatConverts, and conversions will not be recorded correctly.

How to enable auto-tagging

To enable auto-tagging, follow the article Set Up ValueTrack and Auto-Tagging for Google Ads.

The WhatConverts tracking template has not been added to Google Ads

The tracking template passes critical click data (such as campaign name and keyword) from Google Ads to WhatConverts. Without it, that data will not be captured alongside your call conversions.

How to add the tracking template

To add the tracking template, follow the article Set Up ValueTrack and Auto-Tagging for Google Ads.

WhatConverts is not linked to your Google Ads account

If WhatConverts is not successfully connected to your Google Ads account, lead data cannot be sent to your Ads dashboard, and conversions will not appear.

How to link WhatConverts to Google Ads