What is the Instapage Integration?

Who has access to this feature?

Available on: All Plans

Access level: All Users

Instapage is a landing page platform that helps you create high-converting landing pages for your marketing campaigns. WhatConverts integrates with Instapage to track phone calls, form submissions, and chats from your landing pages, giving you complete visibility into which campaigns drive the most valuable leads.

Why Use the Instapage Integration?

  • Track all conversions from your landing pages: Monitor phone calls, forms, and chats, not just form submissions
  • Optimize for quality, not clicks: Identify which landing pages drive the highest-value leads based on revenue and lead quality
  • Capture detailed attribution: Collect source, medium, campaign, keyword, landing page, and full customer journey data
  • Make data-driven decisions: Use robust reporting to understand which landing page variations and campaigns deliver the best ROI

Examples of How Businesses Use the Instapage Integration

  • Marketing agencies track calls and forms from Instapage landing pages to show clients which ad campaigns drive qualified leads
  • Lead generation businesses monitor which landing page variations produce the highest call volume and conversion rates
  • Service-based companies identify which Google Ads campaigns drive phone calls versus form submissions from their Instapage pages

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