What is the BigCommerce Integration?

Who has access to this feature?

Access level: All Users

BigCommerce is a powerful eCommerce platform for building and scaling online stores. WhatConverts integrates with BigCommerce to track not only online transactions but also phone calls, form submissions, and chats, giving you complete visibility into which marketing drives sales and leads.

Why Use the BigCommerce Integration?

Track every conversion type: Monitor online transactions, phone calls, forms, and chats from one dashboard
Close the attribution gap: See which marketing campaigns drive both online sales and phone orders
Sync offline sales values: Send sales data from offline transactions back to WhatConverts to measure complete ROI
Capture detailed attribution: Collect source, medium, campaign, keyword, landing page, and customer journey for every sale
Make data-driven decisions: Optimize your marketing based on revenue, not just traffic or lead volume

Examples of How Businesses Use the BigCommerce Integration

Online retailers track both eCommerce transactions and phone orders to measure the complete impact of their paid search campaigns
Multi-channel sellers identify which Facebook Ads drive online purchases versus customer inquiries via phone or chat
eCommerce businesses combine transaction data with call tracking to understand the full customer journey from first click to final sale

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