What is the Pipedrive CRM Integration?

Who has access to this feature?

Access level: All Users

The Pipedrive CRM integration allows you to sync lead data and sales information between WhatConverts and Pipedrive, enabling you to track which marketing efforts generate leads and revenue while keeping your CRM updated with fresh contacts.

Why Use the Pipedrive CRM Integration?

By integrating Pipedrive with WhatConverts, you can maintain a complete view of your customer journey from initial marketing contact through closed sales. This integration helps you understand which marketing channels generate the most valuable customers and ensures your sales team has immediate access to new leads from your marketing efforts.

This integration enables you to:

Send new lead data from WhatConverts to Pipedrive as people automatically
Keep your sales team updated with fresh leads without manual data entry
Send deal values and sales data from Pipedrive back to WhatConverts
Track complete revenue attribution to understand which marketing sources generate the most sales
Store WhatConverts Lead IDs in Pipedrive custom fields for seamless data updates

How It Works

The Pipedrive integration operates through Zapier workflows that automatically sync data between WhatConverts and Pipedrive. When a new lead is tracked in WhatConverts, a workflow can automatically create a corresponding person in Pipedrive. When a deal closes or deal values are updated in Pipedrive, another workflow can send that sales information back to WhatConverts to complete the revenue attribution picture.

Examples of How Businesses Use the Pipedrive Integration

Agencies sync deal values and closed sales from Pipedrive back to WhatConverts to prove client ROI and show which campaigns generate real revenue.
Business owners connect Pipedrive deal outcomes with marketing data in WhatConverts to understand true revenue attribution and invest more in what works.
Marketers use Pipedrive deal and sales data in WhatConverts to identify the channels, campaigns, and keywords that drive the highest-value customers.

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Schedule a Demo