Google Ads Integration - Overview

The Google Ads Integration section walks you through connecting WhatConverts to Google Ads so every lead is tracked, attributed, and sent back to Google for smarter campaign optimization. From initial setup to advanced features like enhanced conversions and Local Service Ads, these articles help you get full visibility into what your ad spend is actually producing.

Why It Matters

A properly configured Google Ads integration is the foundation of accurate paid search attribution and ROI reporting. This section helps you:

• Connect WhatConverts to Google Ads and verify the integration.
• Set up ValueTrack and auto-tagging to capture keyword-level data.
• Track calls, forms, and leads from standard campaigns, Shopping ads, call extensions, and Local Service Ads.
• Create and manage conversion actions directly from WhatConverts.
• Send Quote or Sales Value back to Google Ads and optimize for revenue.
• Use enhanced conversions to improve match rates and reporting accuracy.

Getting Google Ads set up correctly ensures your conversion data flows back into Google for automated bidding and campaign optimization.

Articles in This Section

• What is the Google Ads Integration?
• Connect WhatConverts to Google Ads
• Understand the Google Ads Integration
• Set Up ValueTrack and Auto-Tagging for Google Ads
• Pass Keyword Data from Google Ads into WhatConverts
• Track Google Ads Keywords with a Dynamic Number Pool
• Simulate Google Ads Clicks to Test Tracking Numbers
• Use ValueTrack Templates for Shopping and Product Listing Ads
• Track Google Call-Only Ads and Call Extensions
• Track Google Ads Lead Form Extensions
• Track Calls from Google Ads Location Assets (formerly Location Extensions)
• Set Up Google Business Profile (GBP)
• Google Ads Quickstart Guide
• View and Understand Your Google Ads Conversion Details
• Create Conversion Actions Using the Google Ads Integration
• Understand Google Ads Enhanced Conversions
• Set Up Local Service Ads (LSA)
• Track Google Ads While Using ClickCease