How to Set Up Facebook Tracking

Set up Dynamic Number Pool Using Web Referral Trigger for Facebook

1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

2Click "+ Add Dynamic Pool". Select "Advanced Setup". Give your tracking number pool a name, and input the phone number that you would like to swap on your website. (This will be the phone number that is hard-coded , or static, currently on your site.)

Select "Web Referral" as the Traffic Source for the pool. Enter the Referral Domains for Facebook listed below.

• facebook.com
• l.facebook.com
• m.facebook.com
• lm.facebook.com
• mobile.facebook.com
• web.facebook.com

Note: When adding multiple referral domains, enter the domains separate with a comma. Do not use spaces between each domain.

Click "Next Step".

3Follow the guide to determine how many numbers you'll need for your website.

Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your Facebook calls. Once you are satisfied with the settings you've chosen, click "Finish".

Using Source/Medium Trigger in the URL

If you are using paid advertising on Facebook, we suggest using UTM parameters appended to the URLs. The UTM builder can be found here: Facebook URL Builder

Full instructions on setting up and testing call tracking using a UTM Source and Medium see:

Setting up Dynamic Number Pool to Track Based on UTM Source and Medium

Important: The UTM Source and Medium trigger in WhatConverts is Case Sensitive.

If you have any questions, please contact WhatConverts Support or email support@whatconverts.com