Transaction / eCommerce Integrations - Overview
The Transaction / eCommerce Integrations section covers how to connect WhatConverts to the eCommerce platforms you use to process online sales. These integrations capture transaction data and sales value so every purchase is attributed to the marketing source that drove it.
Why It Matters
Without transaction tracking, your marketing reports show leads but not revenue. This section helps you:
- Track online transactions and capture sales value from your eCommerce platform.
- Attribute every purchase to the marketing source, campaign, or keyword that drove it.
- Include revenue data in your WhatConverts reporting alongside leads, calls, and forms.
- Support offline sales value tracking where available.
With transaction tracking in place, your marketing reports reflect actual revenue, not just conversion counts.
Articles in This Section
Shopify
WooCommerce
BigCommerce
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