Lead Tracking

The Lead Tracking section helps you capture every lead that enters your business, no matter which channel it comes from, and attribute it to the source, campaign, ad, or keyword that generated it.
In this section, you’ll learn how to install your tracking script, set up tracking for each conversion type, and ensure every lead is attributed correctly. These tools form the foundation of reliable WhatConverts reporting and performance insights.

Why It Matters

Reliable tracking ensures you know exactly where your leads come from and which marketing efforts drive results. This section helps you:

• Capture every lead across calls, forms, chats, emails, appointments, and online transactions.
• Attribute each lead to the correct source, medium, campaign, ad, and keyword.
• Install and validate your WhatConverts tracking script for accurate data collection.
• Set up channel-specific tracking methods that match your website and marketing setup.
• Build a clean, trustworthy dataset for qualification, reporting, and optimization.

Strong tracking is the foundation for everything you do in WhatConverts, from lead management to ROI reporting.

Articles in This Section

• What is the WhatConverts Tracking Script?
• Add Your Tracking Script Manually
• Add Your Tracking Script Using the WordPress Plugin
• Add Your Tracking Script Using the Google Tag Manager

Call Tracking

• What is Call Tracking?
• Understand Call Tracking
• Set Up Tracking Numbers
• Understand Tracking Numbers
• Add a Phone Number to Track Offline Calls
• Add a Phone Number to Track Calls on Third-Party Sites
• Add a Phone Number to Track Website Calls from Offline Campaigns
• Add a Phone Number to Track Calls from Email Campaign Clicks
• Add a Static Phone Number to Track Calls to Your Website
• Add a Phone Number to Track Google Ads Extension Calls
• Add a Phone Number to Track Google Local Service Ads Calls
• Add a Phone Number to Track Google My Business Calls
• Add a Phone Number to Track Bing Ads Extension Calls
• Add a Phone Number to Track Facebook Ads Extension Calls
• Add a Phone Number to Track Calls from an Email Using a Static Number
• Port a Number to WhatConverts
• Port a Number Out of WhatConverts
• Understand the Dynamic Number Pools
• Set Up a Dynamic Number Pool
• Create a Dynamic Number Pool for All Traffic
• Create a Dynamic Number Pool for Web Referrals
• Create a Dynamic Number Pool for Search Engines
• Create a Dynamic Number Pool for Organic Traffic
• Create a Dynamic Number Pool for a Specific Source and Medium
• Create a Dynamic Number Pool for Direct Visits
• Track Calls to Multiple Phone Numbers on Your Website
• What is International Call Tracking?
• Manage Your Verified Addresses and Pending Activation Numbers
• Countries That Require Activation for International Call Tracking
• Enable Call Greeting
• Exclude a Phone Number from Call Tracking Swap
• Test Your Tracking Numbers
• Enable Call Transcription
• Hide Sensitive Data from Your Call Transcript with PCI Redaction
• Filter Spam Calls with the Spam Challenge
• Block Spam Callers
• Enable Call Whisper
• Copy Existing Phone Number Settings
• Enable Call Recording
• Allow Your Numbers to Receive Inbound Text Messages
• View Your Call Leads

Form Tracking

• What is Web Form Tracking?
• Track Web Forms Automatically with the Form Finder
• Track Web Forms Manually
• Track Web Forms in iFrames
• Track Multi-Step Web Forms
• Track 3rd-Party Web Forms
• Exclude Form Fields from Tracking
• Block Spam Senders in Your Web Forms
• View Your Web Form Leads

Appointment Tracking

• What is Appointment Tracking?
• Set Up Appointment Tracking
• View Your Appointment Leads

Email Tracking

• What is Email Tracking?
• Set Up Email Tracking
• View Your Email Leads

Event Tracking

• Set Up Event Tracking
• What is Event Tracking?
• View Your Event Leads

Transaction Tracking

• What is Transaction Tracking?
• Set Up Transaction Tracking
• Track 3rd Party Transactions
• View Your Transaction Leads

Chat Tracking

• What is Chat Tracking?
• Track 3rd Party Chats
• View Your Chat Leads

These articles guide you through setting up tracking and attribution in WhatConverts and ensuring your leads are captured accurately.