WhatConverts
Browse Help Center
Browse Help Center
Help Center Integrations Webhooks
Email

This is an example data format for a new email that is received and a POST request as JSON sent to your Webhook URL.

{
  "trigger": "new",
  "lead_id": 153928,
  "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
  "lead_type": "Email",
  "lead_status": "Unique",
  "lead_analysis": {  
   "Keyword Detection": "buy,quote,test",  
   "Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",  
   "Intent Detection": "The customer wanted to purchase services.",  
   "Sentiment Detection": "Positive",  
   "Topic Detection": "call tracking,purchase,sign up"  
  },
  "date_created": "2016-02-01T14:09:01Z",
  "quotable": "Not Set",
  "quote_value": null,
  "sales_value": 50,
  "spotted_keywords": "buy,quote",
  "lead_score": 50,
  "lead_state": "Completed",
  "profile": "My Profile",
  "profile_id": 51497,
  "account": "My Account",
  "account_id": 27313,
  "lead_url": "https://www.whatconverts.com/contact",
  "landing_url": "https://www.whatconverts.com/",
  "operating_system": "iOS 12",
  "browser": "Chrome Mobile 71",
  "device_type": "Smartphone",
  "device_make": "Apple iPhone",
  "sender_name": "John Doe",
  "email_subject": "Lead Generation",
  "email_message": "Hello, I am looking for more information on lead generation.  Thanks!",
  "additional_fields": {
    "full_name": "John Doe",
    "email_address": "hello@whatconverts.com"
  },
  "lead_source": "google",
  "lead_medium": "cpc",
  "lead_campaign": "lead generation",
  "lead_content": "new ad",
  "lead_keyword": "generating leads",
  "ip_address": "107.210.21.188",
  "notes": "This is a new lead!",
  "contact_name": "Jeremy Helms",
  "contact_company_name": "Call Tracking Company",
  "contact_email_address": "hello@whatconverts.com",
  "contact_phone_number": "+17044695324",
  "email_address": "hello@whatconverts.com",
  "phone_number": "+17044695324",
  "field_mappings": {
    "Company Name": "Call Tracking Company",
    "Contact Person": "Jeremy Helms",
    "Email": "hello@whatconverts.com",
    "Phone Number": "(704) 469-5324"
  },
  "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
  "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
  "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
  "unbounce_variant_id": "b",
  "unbounce_visitor_id": "107.210.21.1881565955056416071",
  "salesforce_user_id": "15228103840",
  "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
  "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
  "facebook_browser_id": "fb.1.1621529626600.927228660",
  "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
  "google_analytics_client_id": "1017418163.1594157791",
  "vwo_account_id": "512835",
  "vwo_experiment_id": "2",
  "vwo_variant_id": "2",
  "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
  "duplicate": false,
  "spam": false
}

For additional information on setting up webhooks see Webhooks.

Get a FREE presentation of WhatConverts

One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.

Schedule a Demo
ready to get marketing clarity?

Grow your business with WhatConverts

14 days free trial Easy setup Dedicated support
G2 Users Love Us Badge
G2 High Performer Badge
G2 High Performer Small Business Badge
G2 Momentum Leader Badge
G2 High Performer Europe Badge