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    Help Center Integrations Webhooks

    Web Form


    This is an example data format for a new web form that is received and a POST request as JSON sent to your Webhook URL.

    {
      "trigger": "new",
      "lead_id": 153928,
      "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
      "lead_type": "Web Form",
      "lead_status": "Unique",
      "date_created": "2016-02-01T14:09:01Z",
      "quotable": "Not Set",
      "quote_value": null,
      "sales_value": null,
      "spotted_keywords": "buy,quote",
      "lead_score": 50,
      "lead_state": "Completed",
      "profile": "My Profile",
      "profile_id": 51497,
      "account": "My Account",
      "account_id": 27313,
      "lead_url": "https://www.whatconverts.com/contact",
      "landing_url": "https://www.whatconverts.com/",
      "operating_system": "iOS 12",
      "browser": "Chrome Mobile 71",
      "device_type": "Smartphone",
      "device_make": "Apple iPhone",
      "form_name": "Contact Us Form",
      "additional_fields": {
        "full_name": "John Doe",
        "email_address": "hello@whatconverts.com",
        "subject": "WhatConverts",
        "message": "Hello, I like your service!"
      },
      "lead_source": "google",
      "lead_medium": "cpc",
      "lead_campaign": "lead generation",
      "lead_content": "new ad",
      "lead_keyword": "generating leads",
      "ip_address": "107.210.21.188",
      "notes": "This is a new lead!",
      "contact_name": "Jeremy Helms",
      "contact_company_name": "Call Tracking Company",
      "contact_email_address": "hello@whatconverts.com",
      "contact_phone_number": "+17044695324",
      "email_address": "hello@whatconverts.com",
      "phone_number": "+17044695324",
      "field_mappings": {
        "Company Name": "Call Tracking Company",
        "Contact Person": "Jeremy Helms",
        "Email": "hello@whatconverts.com",
        "Phone Number": "(704) 469-5324"
      },
      "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
      "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
      "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
      "unbounce_variant_id": "b",
      "unbounce_visitor_id": "107.210.21.1881565955056416071",
      "salesforce_user_id": "15228103840",
      "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
      "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
      "facebook_browser_id": "fb.1.1621529626600.927228660",
      "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
      "google_analytics_client_id": "1017418163.1594157791",
      "vwo_account_id": "512835",
      "vwo_experiment_id": "2",
      "vwo_variant_id": "2",
      "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
      "duplicate": false,
      "spam": false
    }
    

    For additional information on setting up webhooks see Webhooks.

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