BECOME A POWER-USER 🏆 Maximize the full potential of WhatConverts! Learn more
This is an example data format for a new custom event that is received and a POST request as JSON sent to your Webhook URL.
{
"trigger": "new",
"lead_id": 153928,
"user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
"lead_type": "Custom Event",
"lead_status": "Unique",
"lead_analysis": {
"Keyword Detection": "buy,quote,test",
"Lead Summary": "The customer was looking to purchase call tracking services. The agent assisted them with setting up an account.",
"Intent Detection": "The customer wanted to purchase services.",
"Sentiment Detection": "Positive",
"Topic Detection": "call tracking,purchase,sign up"
},
"last_updated": "2016-01-25T17:18:20Z",
"date_created": "2016-02-01T14:09:01Z",
"quotable": "Not Set",
"quote_value": null,
"sales_value": 50,
"spotted_keywords": "buy,quote",
"lead_score": 50,
"lead_state": "Completed",
"profile": "My Profile",
"profile_id": 51497,
"account": "My Account",
"account_id": 27313,
"lead_url": "https://www.whatconverts.com/contact",
"landing_url": "https://www.whatconverts.com/",
"operating_system": "iOS 12",
"browser": "Chrome Mobile 71",
"device_type": "Smartphone",
"device_make": "Apple iPhone",
"event_category": "Lead",
"event_action": "New Signup",
"event_label": "Click",
"additional_fields": {
"full_name": "John Doe",
"email_address": "hello@whatconverts.com"
},
"lead_source": "google",
"lead_medium": "cpc",
"lead_campaign": "lead generation",
"lead_content": "new ad",
"lead_keyword": "generating leads",
"ip_address": "107.210.21.188",
"notes": "This is a new lead!",
"contact_name": "Jeremy Helms",
"contact_company_name": "Call Tracking Company",
"contact_email_address": "hello@whatconverts.com",
"contact_phone_number": "+17044695324",
"email_address": "hello@whatconverts.com",
"phone_number": "+17044695324",
"city": "Charlotte",
"state": "NC",
"zip": "28226",
"country": "US",
"field_mappings": {
"Company Name": "Call Tracking Company",
"Contact Person": "Jeremy Helms",
"Email": "hello@whatconverts.com",
"Phone Number": "(704) 469-5324"
},
"gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
"msclkid": "25d83debf85f146b8f1d66a754c6a56c",
"unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
"unbounce_variant_id": "b",
"unbounce_visitor_id": "107.210.21.1881565955056416071",
"salesforce_user_id": "15228103840",
"roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
"hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
"facebook_browser_id": "fb.1.1621529626600.927228660",
"facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
"google_analytics_client_id": "1017418163.1594157791",
"vwo_account_id": "512835",
"vwo_experiment_id": "2",
"vwo_variant_id": "2",
"vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
"duplicate": false,
"spam": false
}
For additional information on setting up webhooks see Webhooks.
One of our marketing experts will give you a full presentation of how WhatConverts can help you grow your business.
Schedule a DemoSee which source and medium brings your buyers to your site.
Get credit for the phone calls you're delivering for clients. White Label Call Tracking ties your agency's branding and marketing to every phone call lead your clients receive.
Quickly see if your visitors converting on a "Contact Us" page, or on your site's other pages.
Save the customized reports you create and use them again and again.