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    Help Center Integrations Webhooks

    Custom Event


    This is an example data format for a new custom event that is received and a POST request as JSON sent to your Webhook URL.

    {
      "trigger": "new",
      "lead_id": 153928,
      "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
      "lead_type": "Custom Event",
      "lead_status": "Unique",
      "date_created": "2016-02-01T14:09:01Z",
      "quotable": "Not Set",
      "quote_value": null,
      "sales_value": 50,
      "profile": "My Profile",
      "profile_id": 51497,
      "account": "My Account",
      "account_id": 27313,
      "lead_url": "https://www.whatconverts.com/contact",
      "landing_url": "https://www.whatconverts.com/",
      "operating_system": "iOS 12",
      "browser": "Chrome Mobile 71",
      "device_type": "Smartphone",
      "device_make": "Apple iPhone",
      "event_category": "Lead",
      "event_action": "New Signup",
      "event_label": "Click",
      "additional_fields": {
        "full_name": "John Doe",
        "email_address": "hello@whatconverts.com"
      },
      "lead_source": "google",
      "lead_medium": "cpc",
      "lead_campaign": "lead generation",
      "lead_content": "new ad",
      "lead_keyword": "generating leads",
      "ip_address": "107.210.21.188",
      "email_address": "hello@whatconverts.com",
      "phone_number": "+17044695324",
      "field_mappings": {
        "Company Name": "Call Tracking Company",
        "Contact Person": "Jeremy Helms",
        "Email": "hello@whatconverts.com",
        "Phone Number": "(704) 469-5324"
      },
      "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
      "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
      "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
      "unbounce_variant_id": "b",
      "unbounce_visitor_id": "107.210.21.1881565955056416071",
      "salesforce_user_id": "15228103840",
      "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
      "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
      "facebook_browser_id": "fb.1.1621529626600.927228660",
      "facebook_click_id": "fb.1.1621529626598.IwAR1yDeb6_5RRDGD3fTthh9cPoaqhLYYyDFLN-LolvQwaMAPMhGRljDj-POc",
      "google_analytics_client_id": "1017418163.1594157791",
      "vwo_account_id": "512835",
      "vwo_experiment_id": "2",
      "vwo_variant_id": "2",
      "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
      "duplicate": false,
      "spam": false
    }
    

    For additional information on setting up webhooks see Webhooks.

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    Whatconverts Features for your Business
    Call Tracking Triggers
    Lead Tracking Call Tracking Triggers

    Choose which calls to track based on which marketing source the caller is coming from.

    Lead Qualification Dashboard
    Lead Management Lead Qualification Dashboard

    We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

    Filter/Group by Product or Service
    Lead Management Filter/Group by Product or Service

    Seeing leads grouped by product or service allows marketers, clients and business owners to gain deeper insights.

    Instant Form Tracking
    Lead Tracking Instant Form Tracking

    Instantly track and follow-up with leads that contact you through web forms.

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    Subscribe to our newsletter and get proven marketing strategies for growing your business.

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