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Help Center Integrations Webhooks

Custom Event


This is an example data format for a new custom event that is received and a POST request as JSON sent to your Webhook URL.

{
  "trigger": "new",
  "lead_id": 153928,
  "user_id": "51497-af17340d-62b8-3044-423f-3dc754e621c2",
  "lead_type": "Custom Event",
  "lead_status": "Unique",
  "date_created": "2016-02-01T14:09:01Z",
  "quotable": "Not Set",
  "quote_value": null,
  "sales_value": 50,
  "profile": "My Profile",
  "profile_id": 51497,
  "account_id": 27313,
  "lead_url": "https://www.whatconverts.com/contact",
  "landing_url": "https://www.whatconverts.com/",
  "operating_system": "iOS 12",
  "browser": "Chrome Mobile 71",
  "device_type": "Smartphone",
  "device_make": "Apple iPhone",
  "event_category": "Lead",
  "event_action": "New Signup",
  "event_label": "Click",
  "additional_fields": {
    "full_name": "John Doe",
    "email_address": "hello@whatconverts.com"
  },
  "lead_source": "google",
  "lead_medium": "cpc",
  "lead_campaign": "lead generation",
  "lead_content": "new ad",
  "lead_keyword": "generating leads",
  "ip_address": "107.210.21.188",
  "email_address": "hello@whatconverts.com",
  "phone_number": "+17044695324",
  "field_mappings": {
    "Company Name": "Call Tracking Company",
    "Contact Person": "Jeremy Helms",
    "Email": "hello@whatconverts.com",
    "Phone Number": "(704) 469-5324"
  },
  "gclid": "CLibmtmqpNICFcSfGwodQbUAvg",
  "msclkid": "25d83debf85f146b8f1d66a754c6a56c",
  "unbounce_page_id": "f8e32bbc-e1a1-2c5b-b4d3-c6289c8e33b",
  "unbounce_variant_id": "b",
  "unbounce_visitor_id": "107.210.21.1881565955056416071",
  "salesforce_user_id": "15228103840",
  "roistat_visit_id": "wqeOuWjfeIUQdd122casdLK",
  "hubspot_visitor_id": "5a72d290d2d21865a693f14bcf710fed",
  "google_analytics_client_id": "1017418163.1594157791",
  "vwo_account_id": "512835",
  "vwo_experiment_id": "2",
  "vwo_variant_id": "2",
  "vwo_user_id": "D4A14C3EFD6DB2A51749E1A931BE96B44",
  "duplicate": false,
  "spam": false
}

For additional information on setting up webhooks see Webhooks.

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Whatconverts Features for your Business
Track Marketing Data for Transactions
Lead Tracking Track Marketing Data for Transactions

See which source and medium brings your buyers to your site.

Call Flows - Simultaneous Dialing
Lead Tracking Call Flows - Multi-Ring (Simultaneous) Dialing

Route calls to multiple destination numbers at once using multi-ring functionality.

Chat Tracking in Google Analytics
Lead Tracking Chat Tracking in Google Analytics

Automatically send chat events to Google Analytics to define conversion funnels.

Tracking Phone Numbers
Lead Tracking Tracking Phone Numbers

Purchase numbers to use with your call tracking software.

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