Explore WhatConverts Products

The Explore WhatConverts Products section introduces the core products that power WhatConverts. Each one works together to capture every lead, connect it to revenue, and show which marketing drives results.

If you’re new to WhatConverts, start here to understand the purpose of each product and how they fit into your workflow, from tracking and managing leads to proving ROI and optimizing campaigns.

Why This Section Matters

Each product in WhatConverts builds on the next, creating a complete system for tracking, qualifying, and reporting on leads:

• Control Center: Organize Master Account, Accounts, and Profiles; access the right admin tools at each level.
• Lead Tracking: Capture calls, forms, chats, and eCommerce with full attribution.
• Lead Manager: Centralize, qualify, value, and manage leads for accurate reporting.
• Dashboard: See performance at a glance and jump into deeper reports.
• Reporting: Tie campaigns and spend to revenue to prove ROI.
• Campaign Optimizer: Send only qualified conversions back to ad platforms to automatically improve bidding.
• Lead Intelligence: Automate qualification, scoring, valuation, and enrichment using rules and AI.
• Integrations: Sync data with CRMs, ad platforms, analytics, and automation tools.

Together, these products turn marketing data into clarity and action.

Articles in This Section

• Introduction to the Control Center
• Introduction to Lead Tracking
• Introduction to the Lead Manager
• Introduction to the Dashboard
• Introduction to Reporting
• Introduction to the Campaign Optimizer
• Introduction to Lead Intelligence
• Introduction to Integrations