Difference between Calls from Ads and WhatConverts Conversions in Google Ads

When using Call Extensions or Call Only Ads in addition to having WhatConverts on your website, in Google Ads, you will notice that there are different conversion actions for these two types of conversions.

The "Calls from Ads" conversion action is created when someone calls your Call Extension or clicks on a Call Only Ad. This conversion action is reported directly from Google Ads and is not generated from Call Extension or Call Only Ad call leads from WhatConverts.

In most cases, once you integrate your WhatConverts profile to a Google Ads account, you'll see a conversion action called "Leads (#####)" (this is the default conversion action name where ##### is replaced by your WhatConverts profile ID). This is the conversion action we send conversion into.

Why do conversion counts for Call Extension and Call Only numbers sometimes differ across Google Ads and WhatConverts?

WhatConverts only tracks calls to your WhatConverts tracking numbers. If you have other numbers set up as Call Extensions, Google will track the conversions they generate, but WhatConverts will not.

Additionally, Google Ads will count call conversions based on a set of specifications that you set, including call length. If you've set up Google Ads to only count call conversions from conversations over a minute, you will only see those conversions in Google Ads but will see all conversions in WhatConverts regardless of conversation length.