Introduction to Lead Tracking

Lead Tracking is the foundation of WhatConverts. It captures every call, form, chat, and eCommerce transaction, then ties each one back to its marketing source. With full attribution from first click to final sale, Lead Tracking gives you clear visibility into what drives revenue.

Why Use Lead Tracking?

You invest in Google Ads, Facebook, and other channels to keep leads flowing. But when the phone rings or a form comes in, do you know which campaign drove it? Without reliable tracking, marketers are left guessing.

Lead Tracking solves this by giving you complete clarity:

• Track every lead to its true source. See the campaign, ad, keyword, and landing page that generated it.
• Uncover what drives revenue. Identify which campaigns generate qualified leads and sales.
• See the full customer journey. Capture every touchpoint and its attribution data, not just the last click.
• Prove ROI with clarity. Show exactly how tracked calls, forms, and chats turn into revenue.

Key Features and Functionalities

Lead Tracking includes the following features and functionalities:

• Call Tracking: Use unique tracking numbers with Dynamic Number Insertion (DNI) to track phone calls and link them to their exact campaign, keyword, and landing page. It supports local, toll-free, and international numbers with optional recording and transcription.
• Form Tracking: Capture submissions from any website form, third-party platform, or iframe with full attribution.
• Chat Tracking: Track every chat as a lead with source, campaign, and keyword attribution. Store transcripts, capture tickets, and send chat events to Google Analytics.
• eCommerce Tracking: Capture transactions and attribute online orders and revenue to the campaigns, channels, and keywords that drove them.
• Customer Journeys: Visualize every step a visitor takes from the first click to the final call, form, chat, or purchase that generates a sale to see how ads and content influence conversions.
• AI Lead Analysis: Generate instant interaction summaries, detect intent, and extract keywords to get real buyer insights that help you qualify leads and refine campaigns.
• Call Flows: Ensure no lead slips through the cracks. Automatically route calls based on location, business hours, or marketing source, and capture attribution data at every step.
• Call Recordings and Transcriptions: Review conversations and search transcripts to find keywords, surface objections, and spot upsell opportunities. Stay compliant with optional HIPAA safeguards and PCI redaction for sensitive data.

Examples of How Businesses Use Lead Tracking

Lead Tracking is the foundation of nearly every WhatConverts workflow. Common use cases include:

• Agencies: Show clients which campaigns and keywords generate qualified leads and revenue, proving ROI and earning bigger budgets.
• Marketers: Compare lead quality across paid, organic, social, and referral channels to shift spend toward what works.
• Franchises and multi-location businesses: Track leads across all locations in one platform and see which regions drive the most revenue.
• Sales teams: Capture every call, form, chat, and transaction with attribution data so reps can prioritize follow-up and managers spot missed opportunities.