Introduction to Reporting

Reporting in WhatConverts connects your marketing to revenue. Every lead is tied to its source and outcome, so you can prove what’s working, cut wasted spend, and make confident decisions. Instead of complex dashboards filled with vanity metrics, Reporting delivers clear, business-focused insights that show ROI and clear next steps at a glance.

Why Use Reporting?

Marketers often struggle to prove value: campaigns generate traffic and leads, but it’s hard to show which ones actually drive revenue. Without that proof, budgets are cut or shifted elsewhere.
Reporting solves this by making results obvious:

• Prove ROI instantly. See sales value, CPL, ROI trends, and top-performing channels in one view to replace vanity metrics with actionable data.
• Connect spend to revenue. Identify which campaigns, ads, keywords, and landing pages generate actual sales, not just clicks.
• Communicate value clearly. Share simple dashboards with the KPIs stakeholders care about.
• Guide smarter investment. Reallocate budget toward the campaigns that drive high-value outcomes.

Key Features and Functionalities

Reporting includes the following features to help you prove and grow marketing ROI:

• Prove ROI instantly. See sales value, CPL, ROI trends, and top-performing channels in one view to replace vanity metrics with actionable data.
• Connect spend to revenue. Identify which campaigns, ads, keywords, and landing pages generate actual sales, not just clicks.
• Communicate value clearly. Share simple dashboards with the KPIs stakeholders care about.
• Guide smarter investment. Reallocate budget toward the campaigns that drive high-value outcomes.

Examples of How Businesses Use Reporting

• Agencies: Prove ROI and justify spend with transparent reports that strengthen client trust.
• Marketers: Compare campaigns to reallocate budget toward high-performing channels.
• Business Owners: Connect marketing investment directly to revenue outcomes for confident decisions.