What is WhatConverts?

WhatConverts is a unified lead tracking and reporting platform that helps you capture every lead, connect it to revenue, and make smarter marketing decisions. With it, you can focus budgets on what works, cut wasted spend, and grow with confidence.

Our mission is simple: help you prove and grow marketing ROI.

Instead of vanity metrics like clicks or impressions, you see real results: qualified leads, sales opportunities, and revenue you can tie directly to marketing.

Why Agencies and Businesses Choose WhatConverts

Agencies, businesses, and marketers across industries face the same challenges. Attribution gaps and fragmented data make it hard to see the full picture. Lead quality is unclear. Proving ROI is difficult, and too many good leads are lost to missed calls or wasted ad spend.

WhatConverts solves these challenges by giving you the clarity to:

• Unlock smarter budget allocation: Clear attribution uncovers performance insights, eliminates guesswork, and helps marketers scale what works with confidence.
• Remove data silos: Centralized lead tracking saves hours of manual work and improves accuracy across reporting and decision-making.
• Focus on high-value leads: Filter out junk, spotlight revenue-driving opportunities, and optimize spend on the campaigns that matter.
• Justify budgets and prove ROI: Tailored reports connect leads to revenue, building trust with clients and stakeholders.
• Recover lost revenue: Reveal where good leads are lost to missed calls or poor sales handling, reducing waste and unlocking unrealized revenue.
• Optimize ad platforms for revenue: Automatically feed qualified lead data back to Google Ads, Meta, or Bing, lowering CPL and boosting ROAS by focusing automation on true revenue.

These outcomes don’t happen by chance. They’re powered by six core products working together inside WhatConverts.

Introduction to WhatConverts Products

Confident decisions start with the right tools. The WhatConverts platform brings six products together to make it happen:

1. Lead Tracking: Automatically capture every call, form, chat, and eCommerce lead with full attribution across campaigns, keywords, and landing pages. Follow the entire customer journey from first click to closed sale.
2. Lead Manager: Centralize all leads in one dashboard to break down data silos and give your team a complete view of performance. Organize, qualify, and add value to leads in seconds, making reporting more accurate and decision-making faster.
3. Reporting: Access pre-built and custom reports that tie marketing directly to revenue. Break down results by channel, campaign, service, or sales outcome, making ROI easy to prove without overcomplicated dashboards.
4. Campaign Optimizer: Improve ad performance by sending only qualified leads back to Google Ads, Meta, or Bing. This teaches ad platforms to bid on leads that convert, reducing wasted spend and scaling high-value campaigns.
5. Lead Intelligence: Automate your marketing tasks and lead qualification with flexible rules and AI-powered insights. Instantly flag and value high-quality leads, cutting hours of manual work and ensuring only high-quality conversions feed into your reports and ad campaigns.
6. Integrations: Connect directly with CRMs, ad platforms, and sales tools to push real-time data into the systems where teams take action.

With this foundation in place, different teams, from agencies to sales, get the clarity they need.

Who Benefits from WhatConverts

Whether you’re running campaigns, managing clients, or handling sales, WhatConverts makes it clear which marketing efforts drive real results.

• Agencies can prove ROI to clients, strengthen trust, and win bigger budgets.
• Marketers can see exactly which campaigns deliver qualified leads and revenue.
• Franchises can track every lead across all locations in one platform.
• Business owners can make sense of their marketing spend, see what truly drives revenue, and stop wasting budget.
• Sales teams can see where every lead comes from, how it was handled, and uncover missed opportunities.

Get Started with WhatConverts

New to WhatConverts? Start a free trial and follow our First Steps guide to set up your account, explore WhatConverts, and invite your team. You’ll be tracking leads in minutes.