Get Started: Track Phone Calls

Tracking phone calls in WhatConverts gives you complete visibility into which marketing channels drive real conversations. In this step of the Get Started checklist, you’ll verify that your tracking numbers are set up correctly and run a quick test to verify call attribution.

Step 1: Choose Where to Display Tracking Numbers

Start by deciding where your tracking numbers will be displayed.

1. Open the Track Phone Calls step in the checklist.
2. On the first page, select where you want your tracking numbers to appear.
3. Click “Continue”.

Step 2: Select the Marketing Source

Next, pick the marketing source you want to use for testing.

1. Choose a marketing source.
2. Click “Continue”.

Step 3: Make a Test Call

Now test that your tracking number displays and attributes correctly.

1. On the final page, click your website URL.



2. Call the tracking number displayed on your site.
3. End the call and return to WhatConverts.

Step 4: Verify Attribution

Finally, confirm that the call was tracked successfully.

1. Once processed, you’ll see confirmation that attribution data was captured (e.g.,"Ad clicked → Website visit → Call made → Call tracked in WhatConverts.")
2. Click “View Lead in Lead Manager” to open the call record and review details.

Next Steps

After confirming call tracking works, continue with Get Started: Track Web Forms to verify that form submissions are tracked correctly.