Get Started: Track Web Forms

Tracking web forms in WhatConverts ensures you can see which marketing channels drive form submissions. In this step of the Get Started checklist, you’ll verify that your forms are set up correctly and run a quick test to confirm attribution is tracked.

Step 1: Select the Form to Track

Start by deciding which form(s) will be tested.

1. Open the Track Web Forms step in the checklist.
2. On the first page, choose which form(s) on your website you’d like to test.
3. Click “Continue”.

Step 2: Select the Marketing Source

Next, pick the marketing source you want to use for testing.

1. Choose the marketing source that will drive traffic to your website for testing.
2. Click “Continue”.

Step 3: Submit a Test Form

Now test that your form displays and attributes correctly.

1. On the final page, click your website URL.



2. Fill out and submit the form displayed on your site.
3. Return to WhatConverts.

Step 4: Verify Attribution

Finally, confirm that the form was tracked successfully.

1. Once processed, you’ll see confirmation that attribution data was captured (e.g., “Ad clicked → Website visit → Form submitted → Form tracked in WhatConverts.”)
2. Click “View Lead in Lead Manager” to open the lead record and review details.

Next Steps

After confirming form tracking works, continue with Get Started: Connect Google Ads to integrate your campaigns and pass conversion data automatically.