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    Help Center Integrations

    Landbot Chat Bot Tracking is an automated chat service (or chat bot) that can interact with your customers and collect information. Using Zapier, you can integrate Landbot with WhatConverts and get the contact information with marketing data on your WhatConverts dashboard.

      Note: If you haven't added your WhatConverts tracking script to your website, add your tracking script. You must place your WhatConverts Tracking Code above your Integration Code.

    1Copy your configURL from your chatbot embed code. This can be found in the App, by selecting the bot you'd like to integrate with WhatConverts and selecting "Share" at the top of the page.
    Landbot configURL new

    2Where you have your chat bot installed on your site, replace your installation code with the following:

      Note: Paste the LandBot Index URL where indicated in the installation code below.
    <script src=""></script>
        var cookie = oqhaqzwnbjgcpycneryg('wc_client');
        var source='',medium='',campaign='',content='',keyword='',gclid='',landing_page='',user_id='',msclkid='';
        if (cookie) {
            var cookie_parts = cookie.split('+..+');
            if (cookie_parts[0])
                source = cookie_parts[0];
            if (cookie_parts[1])
                medium = cookie_parts[1];
            if (cookie_parts[2])
                campaign = cookie_parts[2];
            if (cookie_parts[3])
                content = cookie_parts[3];
            if (cookie_parts[4])
                keyword = cookie_parts[4];
            if (cookie_parts[5])
                gclid = cookie_parts[5];
            if (cookie_parts[6])
                landing_page = cookie_parts[6];
            if (cookie_parts[7])
                user_id = cookie_parts[7];
            if (cookie_parts[8])
                msclkid = cookie_parts[8];
        var myLandbot = new Landbot.Livechat({
        configUrl: 'Paste Your LandBot configURL Here',
        customData: {
          source: source,
                medium: medium,
                campaign: campaign,
                content: content,
                keyword: keyword,
                gclid: gclid,
                landing_page: landing_page,
                user_id: user_id,
                msclkid: msclkid

    3At the top of your App select "Build". On the left-hand menu, under Integrations select "Zapier". Connect your Zapier step to your chat flow after contact information has been collected.

    Set up Zapier step

    4"Click" the Zapier step and "copy" the Landbot Token.

    5Go to Zapier and click "Make a Zap". Select "Landbot" as your Trigger App and "Zapier Block Activated" as your Trigger. Click "Continue". If your Landbot account is already connected, select your account and click "Continue", if not, click "Connect an Account". In the popup, paste your Landbot Token in the box and click "Yes, Continue".

    On the Set up Landbot Block page, make sure you select the correct bot from the Bot drop-down list. Click "Continue"

    6Append the following parameters to the end of your URL and go through your chat flow.


    7Go back to Zapier, on the Pick A Sample To Set Up Your Zap page, click "Get More Samples" to make sure you've pulled in the newest test submitted using the parameters above.

      Note: You can click the grey down arrow next to the Block to view the details.

    View Block details

    Select the radio button next to your lead and click "Continue".

    8Add an Action Step and select "WhatConverts" as your Action App. Select "Create Lead" then click "Continue". Select your WhatConverts account to integrate with Landbot.

      Note: If you have not set up a WhatConverts account in Zapier, you can follow the detailed instructions in Connecting to Zapier.

    Set up your Template as follows:

      Lead Type: Chat
      Profile: Your WhatConverts Profile
      Referrer Source: Source
      Referrer Medium: Medium
      Referrer Campaign: Campaign
      Referrer Content: Content
      Referrer Keyword: Keyword
      Email: Email *if applicable
      Phone Number: Phone *if applicable
      User ID: User ID
      Gclid: Gclid
      Msclkid: Msclkid
      Landing Page: Custom Fields URL Value

    Add any additional fields that you collect from your chat bot under Additional Fields. In the example screenshot, the fields are Name and Email:

      Name: Name
      Message: Message

    Set up WhatConverts Lead in Zapier for Landbot

    Click "Continue". Send your test to WhatConverts and click "Finish". Give your Zap a Name and turn it "On".

    9Log into your WhatConverts profile and view your new chat lead. Click on the "eye ball icon" to open the Lead Details.

    Lead Details for Full Sample Landbot

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    Whatconverts Features for your Business
    Add Marketing Data to Chat
    Lead Tracking Add Marketing Data to Chat

    WhatConverts reports web chats as a conversion action, revealing which marketing drives chats.

    Web Chat Lead Reporting
    Lead Tracking Web Chat Lead Reporting

    Automatically track visitors back to the marketing source, medium, campaign, ad and keyword.

    Chat Tracking in Google Analytics
    Lead Tracking Chat Tracking in Google Analytics

    Automatically send chat events to Google Analytics to define conversion funnels.

    Chat Tickets Captured
    Lead Tracking Chat Tickets Captured

    We capture the full chat ticket information and store the lead with its marketing data.

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