What is Call Tracking?

Call tracking in WhatConverts allows you to capture phone call leads and connect them directly to the marketing source that drove each call, including the ad, keyword, campaign, or web page that brought the customer to your site. This gives you complete visibility into which marketing efforts generate the most valuable calls.

Why Use Call Tracking?

Call tracking connects offline conversations to online marketing data, turning every phone call into measurable ROI. With call tracking, you can:

• Attribute phone leads to specific marketing efforts.
• See which sources, campaigns, ads, or keywords generate the most valuable calls.
• Listen to call recordings, apply lead qualification, and analyze call trends.
• Combine call data with other lead types like forms, chats, and e-commerce for full-funnel visibility.

Accurate call attribution ensures you always know which channels are driving results, so your budget goes to what works best.

Examples of How Businesses Use Call Tracking

• Marketing agencies use call tracking to prove ROI across client campaigns and optimize ad spend.
• Local service providers (like dental offices, HVAC companies, and clinics) measure which ads or keywords generate new appointments.
• Sales teams review call recordings to identify opportunities, improve scripts, and convert more leads.
• Multi-location businesses use tracking numbers to measure regional performance and manage location-level marketing results.

Related Topics

• Understand Call Tracking
• Set Up Tracking Numbers
• Understand Tracking Numbers
• Create a Dynamic Number Pool for All Traffic
• Enable Call Recording