What is the WhatConverts Tracking Script?

The WhatConverts Tracking Script is a small piece of code added to your website that allows WhatConverts to capture and report your marketing leads. It tracks calls, forms, chats, emails, text messages, and eCommerce transactions, connecting each lead to the exact marketing source that generated it.

Why Use the Tracking Script?

The Tracking Script is the foundation of your WhatConverts account. Without it, WhatConverts cannot record or attribute your leads.

Using the Tracking Script, you can:

• Capture form submissions, phone calls, chats, and other leads directly from your website.
• Attribute every lead to its marketing source.
• Record transaction and revenue data for deeper performance insights.
• Enable features like Dynamic Number Insertion (DNI).

The script ensures WhatConverts tracks the complete customer journey from first click to conversion, so you can prove which marketing drives results.

Examples of How Businesses Use the Tracking Script

The tracking script is used across a variety of industries and site types:

• Marketing agencies: Install the script on client sites to automatically track leads by campaign and keyword.
• Service-based businesses: Capture phone calls and form leads from ads or organic traffic and connect them to revenue.
• eCommerce businesses: Track checkout events, transactions, and order values for accurate ROI measurement.

Related Topics

• Add Your Tracking Script Manually
• Add Your Tracking Script Using the WordPress Plugin
• Add Your Tracking Script Using the Google Tag Manager