Setting up Dynamic Number Pool to Track Based on UTM Source and Medium

This article will help show you how to set up tracking for traffic with a specific Source and Medium.

Note: If you are tracking multiple traffic sources, we recommend using an All Traffic number pool.

1In your WhatConverts profile, select "Tracking" from the top menu. Select "Calls", then "Phone Numbers".

2Click "+ Add Dynamic Number Pool". To track your website's calls, select "Advanced Setup". Enter the phone number that you would like to swap on your website (this will be the phone number that is hard-coded (static) currently on your site.

Select "Source & Medium" as the Traffic Source for the pool. Enter the UTM Source and Medium that you would like to track exactly as they appear in your URL (The Campaign, Content and Keyword settings are Optional). See example below:

Important: UTM Parameters are case sensitive.

Click "Next Step".

3Follow the guide to determine how many numbers you'll need for your website.

Choose the Country, Phone Number Type (Local or Toll Free) and Area Code and click "Find Numbers". Your numbers will be preselected. Review the numbers and click "Next Step".

4Enter your Destination Number to forward your calls to. Click "Next Step".

The next few prompts will guide you through setting up these tracking numbers to ensure you have all the features that you want for tracking your calls. Once you are satisfied with the settings you've chosen, click "Finish".

5Test your tracking implementation by adding the UTM Source and Medium to the end of your URL and visit your site. Add the UTM Source and Medium to the end of your URL. Replace the SOURCE and MEDIUM in the following string with what you have set up in your Dynamic Number Pool.

• Open new browser session and enter this URL, replacing the SOURCE and MEDIUM with what you set up in the Dynamic Number Pool.
  http://www.YOURWEBSITE.com/?utm_source=SOURCE&utm_medium=MEDIUM&wc_clear=true
• Call the telephone number.
• In your WhatConverts Lead Manager, check the newest phone call lead. You should see:

Based on the example from Step 2, in your WhatConverts Lead Manager, check the newest phone call lead. You should see:

Important: To track your calls, you will need to install the WhatConverts Tracking Script on your website.

If you have any questions, please contact WhatConverts Support or email support@whatconverts.com