The first step to tracking leads from phone calls is to set up a tracking phone number for your page.

1Go to your WhatConverts dashboard, click on “Tracking” in the left-hand menu and select “Phone Numbers“. On the Phone Numbers page, select “Add Phone Number“.

2A pop-up will prompt you to select either a “Local” or “Toll-Free Number“. Choose the area code you wish your number to have. Hit “Search” and a list of available numbers are returned along with their city and state.

3Select the number(s) you would like to use, click “Buy Number“. This is your Tracking Number and it is now set to your profile.

4Assign a Name and Destination Number. It can be anything you wish to name this number. A good practice is to keep the Name relevant to the traffic source; we are using Google Ads here.

The Destination Number is the number (typically your main business number) that your newly acquired Tracking Number will forward the call to when connected.

5Set a Traffic Source for your tracking number. In this case, we want to target Google Ads visitors. Google Ads is tracked as “Google/Paid” in WhatConverts.

Note: In Google Analytics, Google Ads appears as “google / cpc“.

6Set a Swap Number. This is the number on your site that will be switched out with the Tracking Number when a visitor comes from the traffic source you specify, in this case, it’s Google Ads. Once you have chosen your swap number, click “Update“.

We now have our new tracking number that is set up to display for Google Ads visitors. When the tracking number is called, it will forward to our destination number. This will automatically switch out the swap number you set with the tracking number whenever a visitor comes from Google Ads. Therefore, anytime a user visits from Google Ads and calls your new number, you will be able to see that the call was generated from Google Ads.