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    Help Center Lead Tracking Form Tracking

    Gravity Form Tracking

    New Dashboard
    Legacy Dashboard

    1In the WhatConverts profile you are setting up the Gravity Form form in, click "Tracking" from the top menu and select "Forms" then "Web Forms".
    Add a Web Form to tracking in WhatConverts
    2Select "Form Finder". Enter the URL your Gravity Form is on. Select the form you'd like to track.
    Choose your Gravity Form to Track in WhatConverts
    Click "Finish".
    3Go to the page your form is located on and submit a test form. Go back to your WhatConverts profile. Select "Leads" from the top menu. Scroll down to the Lead Manager. You should see your test form submission in the list.

    Lead Manager Custom Form Submission

    To review the full Lead Details for the submission, including all of the form input data. Click "View Lead" as shown in the image above.

    Form Submission with Customer Journey

    If you have any questions, please contact us here: Contact WhatConverts Support or email

    Follow these simple steps to track Gravity Forms web forms in WhatConverts.

    Add the WhatConverts Tracking Script.

    If you haven't already added your WhatConverts tracking script to your website, install your tracking script.

    Setup the Gravity Form in WhatConverts.

      1Login to WhatConverts and select your account and/or profile. If you have only one profile this will be selected automatically.
      2Select "Tracking" from the left side menu and then click on "Web Forms".
      Tracking Forms
      3Click the green "Add Web Form" button, and select "Advanced Integration" from the pop up.
      Add Web Form Advanced
      4Enter a "Form Name" that matches the form that you want to track.
      5Select Attribute Type "ID".
      6In your WordPress dashboard, go to the Gravity Forms plugin settings.  You can identify the Gravity Forms ID value from the left column called ID.   Using the ID value from the Gravity Forms plugin we can generate the "Attribute Type Value" to be used in WhatConverts. The value to be used in WhatConverts will match gform_# with the # representing the ID from Gravity Forms.  Example: If the ID is "2" then the value to be used in WhatConverts will be "gform_2".
      7Click the "Add" button.

    Gravity Forms ID numbers

    Test the form

    Test your form by filling in the form on your website and submitting; return to the WhatConverts dashboard and refresh the page.
    The new form submission should appear in your dashboard now.

    Lead Information in WhatConverts for Form Tracking

    Your Gravity Forms web form is now live and tracking.

    If you do not receive a successful form submission and have followed the above steps, email with the URL (website address) where the form is located. We'll add it for you.

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    Whatconverts Features for your Business
    Assign Sales Value
    Lead Management Assign Sales Value

    Calculate marketing ROI.

    Lead Qualification Dashboard
    Lead Management Lead Qualification Dashboard

    We made it easy to qualify leads within the ‘Live View’ WhatConverts dashboard.

    Call Whisper
    Lead Tracking Call Whisper

    Give your salespeople lead tracking info before they even talk to the customer.

    Add Value in Leads Dashboard
    Lead Management Add Value in Leads Dashboard

    As leads come in, they appear in your Leads Dashboard in WhatConverts where you can qualify and add sales value.

    Join 20,000+ other marketers and start getting marketing clarity

    Subscribe to our newsletter and get proven marketing strategies for growing your business.

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