If you have auto-tagging enabled for Google AdWords then the visit will be automatically tagged as Google CPC by our tracking script. Perhaps, you want to manually set the visitors UTM source and medium though. This can be beneficial if you have multiple locations and you want to show a specific number based on the ad that was clicked.

We have introduced a new URL parameter that will allow you to force our tracking script to recognize the UTM source and UTM medium first.
Add on “force_utm=true” to your existing URL.

Old URL

http://www.example.com/?gclid=1234567_890&utm_source=charlotte&utm_medium=cpc

Please note that the GCLID parameter is automatically added by Google AdWords if you have auto-tagging enabled.

New URL

http://www.example.com/?gclid=1234567_890&utm_source=charlotte&utm_medium=cpc&force_utm=true

With keyword tracking you will still be able to associate the visit with specific keywords and tie the visit back to Google AdWords conversions and Google Analytics.