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Help Center Lead Tracking Form Tracking

Unbounce Form Tracking


Unbounce is a software that lets businesses and individuals split test landing pages and optimize their advertising budget.

Before integrating your Unbounce forms to begin tracking in WhatConverts, make sure to add your WhatConverts tracking code to each landing page and light box. For detailed instructions:

Add Each Form Variant

1Go to the page your form is located on. Right click your form find "<form action =" (this will begin with "/fsg?pageID=)" copy the action element into a notepad document.

2Right-click the submit button and click "Inspect". Copy the ID of the button. It will be similar to "lp-pom-button-##" paste that into your notepad.

How to find the Alternate Button in an Unbounce Form

3Go to WhatConverts. In your profile, click "Tracking" then "Web Forms". Click "+ Add Web Form". In the pop-up window, click "Advanced Integration". Give your form a name. In the Attribute Type section select "Action" and enter the copied Action attribute into the Attribute Type Value field.

How to add the Alternate Button in an Unbounce Form

Under the Alternate Submit Button section, select "ID" as the Attribute Type and paste the Alternate Button ID copied in step 2 as the Attribute Type Value. Click "Update".

4Important: Repeat these steps for each variant of your form.

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Filtering and grouping tools allow you to examine a subset of leads from specific campaigns, sources or marketing channels.

Complete Form Lead Capture
Lead Tracking Complete Form Lead Capture

Qualify leads based on form-fill details so you can better evaluate lead gen campaigns.

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